Why Cybersecurity Awareness Month Matters (and How Financial Institutions Can Lead the Way)

Cyber threats are increasing, and customers expect their financial institutions to take action. October's Cybersecurity Awareness Month offers a strategic opportunity to educate, protect, and build trust.

In 2024 alone, U.S. consumers lost $12.5 billion to fraud, a 25% jump from the previous year (FTC). For every $1 of fraud loss, the U.S. financial services industry loses $5.75 (LexisNexis).

Just as importantly, your customers expect you to help them stay safe online (CybSafe):

• 84% believe banks should provide resources to protect against online scams.
• 80% expect staff training on cyber risks and breach prevention.
• 42% say it's very important that their bank offers training on staying safe online.

These statistics make one point clear: Cybersecurity education has become an essential part of your institution's value proposition.

What Cybersecurity Awareness Month Is All About

Every October, Cybersecurity Awareness Month spotlights online safety. Co-led by the National Cybersecurity Alliance and CISA, this initiative empowers organizations to educate employees and customers on practical ways to reduce risk.

This year's theme, Stay Safe Online, highlights how small actions make a big difference. For financial institutions, Cybersecurity Awareness Month offers a focused opportunity to engage employees and customers in practical online safety.

The Core 4 Habits for Stronger Cybersecurity

The 2025 campaign emphasizes four simple actions anyone can take to improve online safety:

• Use strong passwords and a password manager.
• Turn on multifactor authentication (MFA).
• Recognize and report scams.
• Update your software.

Financial institutions can reinforce these practices to help employees and customers develop safer digital habits.

Why Cybersecurity Awareness Month Is Important for Financial Institutions

Cybersecurity Awareness Month is more than a calendar event. It provides a strategic opportunity for financial institutions to show leadership, educate customers, and reduce risk. October's national focus gives your institution a timely platform to highlight its commitment to protecting employees and customers.

Here's why active participation matters:

• Strengthen credibility and trust: Engage publicly to show your institution prioritizes security.
• Support compliance and awareness: Leverage campaigns and communications to meet regulatory expectations.
• Energize your team: Use the month to reinforce safe practices and a culture of cybersecurity.

Make Training Easy with Our Security Awareness Toolkit

Running an effective Cybersecurity Awareness Month campaign can feel overwhelming, but you don't have to start from scratch. Our Security Awareness Toolkit equips you with everything you need to educate your team and your customers quickly and confidently.

The toolkit features:

• Webinars, blogs, eBooks, and certifications to train your team
• Tips for building a cybersecurity culture that makes training second nature
• Social media post ideas, posters, and graphics for your intranet or breakroom

For even more materials to support your Cybersecurity Awareness Month campaign, visit our blog, Grab-and-Go Resources for Cybersecurity Awareness Month.

Cybersecurity Awareness Month Steps for Financial Institutions

Knowing why Cybersecurity Awareness Month matters is one thing. Putting it into action is another. By taking deliberate steps in October, financial institutions can show leadership, empower staff, and support customers.

Use these steps as a roadmap to turn awareness into impact:

1. Plan your October outreach: Tailor messaging for employees, customers, and community partners.
2. Leverage the Security Awareness Toolkit: Deploy plug-and-play cybersecurity resources to save time and reinforce key messages.
3. Connect efforts to your brand: Show your community you're a trusted cybersecurity leader.
4. Keep it going beyond October: Use Cybersecurity Awareness Month as a springboard for continuous training to minimize risk.

Building an Ongoing Cybersecurity Awareness Strategy

Cybersecurity Awareness Month is your institution's opportunity to lead, not just comply. By combining the Core 4 practices with ready-made tools and regular staff and customer education, you can reduce risk, meet customer expectations, and strengthen trust where it matters most.

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