KEY TAKEAWAYS
Google’s new preferred sources feature lets you take control over the news you see in search. You can choose which sources appear more often in Top Stories, including SBS CyberSecurity.
If you rely on our blogs and webinars to stay on top of cybersecurity trends, this feature makes it easy to see our updates first. Business leaders and IT professionals can also encourage their customers to do the same, helping them stay connected to your alerts, insights, and expertise.
Why Google Preferred Sources Matter
Staying ahead of emerging cyber threats requires fast access to trustworthy information. Google’s preferred sources feature:
- Puts trusted experts first: Your preferred outlets appear more often in the Top Stories and From Your Sources sections.
- Cuts through the noise: Get more content from organizations you know and less from those you don’t.
- Gives you control: You choose which voices you see most often.
By making SBS CyberSecurity one of your preferred sources, you’ll have faster access to expert commentary on breaking cyber threats, regulatory and compliance updates, and actionable security tips and best practices.
How to Make SBS CyberSecurity a Preferred Source
The quickest way to add us as a preferred source is to go straight to Google’s Preferred Sources settings and add SBS CyberSecurity or sbscyber.com to your list.
You can also do it from your Google search results by following these steps:
1. Search for a Trending Topic on Google
Type in a current cybersecurity topic, such as “latest cyberattacks” or “cyber breach."
2. Locate the Top Stories Section
If it’s a newsworthy topic, you’ll see a “Top Stories” box near the top of your results.
3. Click the Preferred Sources Icon
Select the small star-on-cards icon (Google’s new preferred sources button) on the right side of the Top Stories header.
4. Choose SBS CyberSecurity
In the pop-up, type “SBS CyberSecurity” or sbscyber.com in the search box. Check the box next to our name to add us to your list.
5. Reload Your Results
Select “Reload results” at the bottom of the pop-up. From now on, Google will highlight SBS CyberSecurity content more often in the Top Stories or From Your Sources sections when we’ve published relevant content.
How Your Organization Can Use Preferred Sources
This feature isn’t just for individuals looking for more control over their search results. It’s also a new tool for businesses to strengthen relationships with their audiences. Here's how:
- Include a link in newsletters: Invite subscribers to add your organization so they see your latest news, tips, and updates.
- Add a button on your website: Embed the “Add as a preferred source on Google” button to make it easy for visitors to follow your updates.
- Promote on social media: Share the link and encourage followers to stay connected to your content.
When your audience adds your organization as a preferred source, they’ll see more of your timely updates and expertise, reinforcing credibility and trust.
A New Way to Stay Connected
Google’s preferred sources feature is a simple but powerful way to control the information you see and share. By selecting trusted experts and encouraging your audience to do the same, you’re ensuring high-quality, reliable cybersecurity information rises to the top.
SBS CyberSecurity is proud to be a trusted cybersecurity resource for financial institutions, healthcare organizations, and other regulated industries nationwide. Add us as one of your preferred sources today to make sure you never miss our latest insights.